Before starting a new web site or blog, it’s important to sit back and look at who you are trying to target and what you want to accomplish with your blog. All too often, bloggers and site owners come up with a great idea for a site, but it’s concept becomes too large and isn’t focused in on a niche market, which makes it hard for you to focus on where you want to be. Not only does this make it hard for your to stay in one tight niche, but large sites that have been successful in this area usually have their own staff or are backed by a large company.

Let’s use video games for example. IGN.com is one of the largest and best sites around for video games and they also cover everything from computer games to PS3, Wii and Playstation. IGN is one of those companies I was referring to about having a large staff and heavily funded. Pushing out quality content and video isn’t an issue for them… now think about if you have a blog of your own and trying to replicate the process. It would be very difficult for you to provide any where near enough content for each area of the site, let alone try to compete for traffic.

So how can you compete, while staying in the same niche? Simple… break down your efforts and focus on a niche group. Instead of trying to create a blog with all video game systems, why not focus on one of the big three (Wii, PS3, XBox). To break down your efforts and increase your return on efforts, you can go a level deeper and select specific games which are only available on one of these system.

Using Google’s Adwords report, we can pull up a quick report on how many time the big three gaming systems are searched. Among the three systems, you have over 300 million searches every month. Even if you were to grab just one tenth of a percent (.001%) of this traffic, you would have 300,000 visitors to your blog… but the competition for these keywords is phenomenally high, as you can see from the “competition” bar.

Let’s break each of the gaming systems down another level, to a popular game from each system. You can see we still have millions of monthly searches, and they vary heavily based on the game search. Competition is still high, which usually means there is good money in this area… usually with direct advertisers, but also

One last time… let’s take one of the search results from above and break it down by itself. You are now given a select of top keywords searched just on this one search term. Now you have a massive amount of search results and topics all on this one tight niche group. Had you created a blog on call of duty when it first came out, you would have reaped the benefits every time a new version of the game came out.

This breakdown is a perfect example of how you can take one niche and continually break it down til you have a super tight and high traffic topic. Instead of spreading yourself and your blog thin, why not focus on a single topic with a large following and search traffic?

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