The following is an interview with one of my good friends DK (Dr. David Klein). I first met DK a couple years ago through ShoeMoney and was fortunate enough to attend his first ever ThinkTank conference event. Unlike any other networking event, it’s all about bringing together some of the most brilliant people online and just having a good time, no sessions or conference agenda… it’s an event like no other.

Outside of running ThinkTank, DK has been a chiropractic for years, but is now focusing his efforts to online marketing and teaching others how he is quickly rising to the top through his blogging and networking skills (pictured with Google’s Matt Cutts). DK will cover these areas and more in his interview below.

1.) Please tell us a little about yourself and how you first got into blogging.

I am an entrepreneur, a chiropractor, and a game changer.  I have been the social director to the internet business world, as well as hired gun, and confidant to many of the biggest and baddest in the internet world. Currently I help companies with facebook advertising, reputation management, and unique “out of the box” marketing. With a few phone calls, I have helped some of the biggest companies, solve their biggest problems.

I am known as Dr. David Klein outside of the internet world, and first became well known amongst the internet geeks when Matt Cutts of Google put me out as a poster child for local marketing, and how to get links the white hat way, with my marketing of bodyabcs.com. I have helped some of the largest companies on the internet such as Facebook, Globalizer and Azoogle with their online marketing. I have also assisted internet marketing legend Jeremy Schoemaker with his Elite Retreat, and other projects. I puts on some of the most sought after events in the internet entrepreneurial world including the Purpose Inc. thinktank.

2.) Your original profession is a chiropractor, but how did you get into online marketing?

It originally started when I made a set of cartoon books that explained chiropractic better than it had ever been explained before. Understanding chiropractic is a life changing moment for most people. I took this book I had written “What You Need To Know”, and turned it into part of our website at bodyabcs.com, I then imagined google would immediately see how important this was, and list it at the top for chiropractic.

After some time seeing that not only was it now ranking well for chiropractic, but it was not even ranking well in google for “san diego chiropractic” I began a long road to discover what to do. I always go to the best experts I can find, so along the way ended up getting to be friends with guys like Matt Cutts, who has an enormous amount to do with what is and is not shown in google, Matt Mullenweg and Donncha Caoimh, the guys who co-created wordpress, and Jeremy Schoemaker, the guy behind the Shoemoney system.

3.) Besides financially, how has blogging helped your business and brand?

Bodyabcs.com developed tons of links as a result of Matt Cutts suggestion to put a blog there, and it made me more famous in the chiropractic world. In the internet entrepreneur world, the blog allowed me to write about the movers and shakers, and allowed me to get to be friends with them. It also just flat out makes you famous. It also gets you amazing customer service. When you have trouble with a product, you can simply say to the company, I have a blog read by up to 30,000 people per month. Can you just get this fixed? Things usually get handled properly then.

4.) Tell us about ThinkTank, how and why it was created and if it would have had the same success without your blog?

Thinktank fills a niche that is not filled otherwise. It and the blog feed off of each other, and neither would exist without the other. The internet rock stars, when they go to the conferences are inundated with people asking them for help. I wanted to give them a safe place where they can just be themselves, knowing what happened and what they said there would stay quiet. It allows us as a group to share ideas for three days and help each other with our projects. Oh, and what is it? It is three days of the best food, and open bar, top guys int he industry, hanging out in a park at the beach, surfing, sports, and laughing till it hurts.

5.) On your blog you have a ton of news sources that you or your blog have been featured in, how can other bloggers accomplish the same?

Do something notable. Some of them like when the New York Times, or the Wall Street Journal interviewed me, it was because I have expertise in facebook advertising. Others were simply because I did something notable like surfing a tsunami. (This is actually true, although it was tiny.)

6.) What advice do you have for anyone that wants to make a business out of blogging?

First off do it, and do it consistently. Most bloggers burn out after about 6 months of blogging. If someone asks me advice or wants help with their blog, I generally let them know to blog for 6 months first, before even talking to me about it. If you have a little money to spend, run some facebook ads targeted to the target market of your blog to generate the first readers. I am putting up a site in the next weeks called, blueandwhiteads.com about facebook advertising. If someone bugs me over there, I will put up a free video on how to do this.

7.) Any recommended blogs or resources for bloggers looking to bring their blog to the next level?

ZacJohnson.com of course. Then for a nice wide variety read, MattCutts.com, Shoemoney.com, QuickSprout.com, InspiredStartup.com.

8.) Do you have any big announcements or upcoming projects you’d like to tell us about?

Blueandwhiteads.com should be within a few months, the leading information source about facebook advertising.

For more on DK, be sure to check out his video series on how to excel your networking and make more money online.

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